MIFF 37ºSouth Market occurs 25-28 July 2013 - around the opening weekend of MIFF.
If you are a producer based in Australia or New Zealand and you have a feature film project (or, better still, a slate of projects) ready to show to distributors and sales agents, then go the CALL FOR SUBMISSIONS section of the MIFF 37ºSouth Market division of this MIFF website and complete the relevant application form. If you want to pitch scripts, then apply for MIFF 37ºSouth: Bridging the Gap; if you have a completed movie that is seeking distribution or a foreign sales agent, then apply to MIFF 37ºSouth: Breakthru Screenings. Alternatively, if you are a producer who is seeking new material to develop and/or finance, then you may wish to attend MIFF 37ºSouth PostScript&Direct (to meet with writers/directors) and/or 37ºSouth’s Books at MIFF (to find the latest books ripe for screen adaptation) – you will find an application form for this in the CALL FOR SUBMISSIONS section as well. As MIFF 37ºSouth Market is purely designed for producers and sales agents/distributors to meet each other in a jam-packed schedule on a closed-access market floor, if you work for another agency or festival, MIFF 37ºSouth Market is not for you – your best interface is with the MIFF 37ºSouth Market & Accelerator public & industry partnership events, ticket purchases for which are open to all, as well as with main MIFF and its hundreds of films, Q&A sessions, panels and other special events.
The MIFF 37ºSouth Market application process asks for very specific financing information on your projects to assist the invited distributors and sales agents to make their decisions on whether or not your project is something they are interested in meeting you about. We are aware that this information is both confidential and sensitive and we assure you that it is ONLY shared with the invited buyers (sales agents and distributors) and is not circulated any wider than those invited companies that are taking diarized meetings at the market with the registered producers. Please note that it is VERY IMPORTANT that you provide the full information on the form. If you are selected to participate at MIFF 37ºSouth Market, this 2-page form becomes your entry in the confidential project book for financiers and the financiers then make their selections for who they wish to meet on the basis of that entry. So, your application form is a crucial document that serves two important functions: (1) it is the basis upon which the decision to select you to participate is made; and (2) it is the basis upon which the financiers will determine if they wish to meet with you.
Applications close in late April. Generally, MIFF 37ºSouth Market will contact you in May to let you know if you have been successful or not. For some producers, at this stage, we will seek further information and place your application in reserve and contact you again in June based on the new information you provide.
Yes. MIFF 37ºSouth Market exists to connect Australian feature film producers with the local and international marketplace on their home soil – far away from the rest of the world’s producers (and buyers) competing for sales agents attentions at a major international market. If you have a feature-length documentary that is a genuine theatrical proposition (think AN INCONVENIENT TRUTH, MAD HOT BALLROOM, THE SEPTEMBER ISSUE, etc.), then MIFF 37ºSouth Market will have co-financiers in attendance of relevance to your project. If your documentary project is aimed more at international TV co-financiers, then there are other Australian events (such as AIDC) to connect you to those TV buyers/financiers.
If you have attended a previous edition of the market and you wish to return with the same project, that is not a problem - after all, feature film financing is a gradual business! Indeed, many of the projects that have attached financing elements at MIFF 37ºSouth Market were presented at more than one edition of the event. Each year, the mix of financing guests is different with some returning companies and always several new companies. However, in this circumstance, it is advisable to apply with a slate.
Each year, the market brings together a careful selection of sales agents and distributors with a range of interests. Most years, this spread of companies will range from studio level (such as Paramount in previous years), through to major independents (for example, HanWay, Pathe), frequent partners in Australian projects (like Bankside, The Works, Fortissimo, ArcLight) and companies comfortable with lower budget work (HighPoint, MovieHouse). Every year, MIFF 37ºSouth Market strives to bring to Melbourne a mixture of companies with a long history of working with Australians along with companies new to Australia (such as, in previous years, Bavaria, Match Factory). Each year, the MIFF 37ºSouth Market guest company financier list is distributed to the invited producers a few days before the market along with the individually prepared meeting diary for the producer. For a brochure giving an overview of MIFF 37ºSouth Market – including previous financing guests, click here.
Each of the meetings goes for 20-minutes, replicating the typical meeting time at a major market. The best thing to do is to use the few days between getting your diary and the guest sales agents/distributor profile document (generally three or four days prior to the start of the market – manually scheduling more than 1,000 meetings takes a long time!) and the start of the market to visit the links of each of the companies that are meeting with you to get a feel for their recent slate. Generally, it is advisable to have a general pitch on your lead project ready to take up no more than 10 minutes of your meeting time, leaving time for questions and also to quickly pitch the rest of your slate if the buyer is interested. It is also advisable be ready to switch quickly to another of your slate projects should the buyer not bite at your main project pitch. The key objective for most meetings is for the buyer (sales agent/distributor) to be induced to ask to be sent a copy of your script – after all, a requested script generally gets read a lot sooner than an unsolicited one! For other producers, the key outcome is just having met the buyer and having made that contact which might be useful in the future. For the for foreign sales agents, especially, MIFF 37ºSouth Market works as a “feeder and filter” market – in that they meet a very large number of producers over the four days and tend to pick a handful of projects that they would like to read the script for (Feeder element) and then take follow-up meetings with at a future international markets (Filter). MIFF 37ºSouth Market meetings are determined mainly by the preferences of the invited sales agents / distributors – so the benefit here is that if you have a meeting scheduled, odds-on it has been at the request of the buyer! Don’t forget, that in addition to your scheduled meetings, there will also be roundtable group meetings with most of the sales agents/distributors as well as several more informal networking events – so if you don’t have a meeting with a buyer that you were really hoping for, there are plenty of other chances over the four days to make yourself known to them!
Producers who, on the basis of their applications, are selected for Bridging the Gap or 37ºSouth: Breakthru Screenings registrations to MIFF 37ºSouth Market will receive a photo lanyard entitling them to scheduled meetings with local and international financiers/buyers and access to roundtables with financiers/buyers, open panel discussions and selected networking events at 37ºSouth: Bridging the Gap; inclusion in 37ºSouth’s Books at MIFF program of book pitching, case study discussion, networking and meetings with publishers. Where a Bridging the Gap or 37ºSouth: Breakthru Screenings producer has nominated to participate in PostScript&Direct and has been selected to do so, that producer’s pass will enable entry to PostScript&Direct events as well. Each registration is good for the one producer only; photo passes are not transferable nor are they able to be shared and only the person on the photo pass will be able to access the events. To restate, only ONE producer per application will receive a lanyard entitling them for entry to 37ºSouth: Bridging the Gap meetings, events and functions. Extra members of the creative team are not eligible for entry to the market floor. If producers of the other (non-lead) projects on your slate wish to also attend MIFF 37ºSouth Market, they may submit a separate application using the other project on your slate as their lead project. If both projects are selected you may elect to take meetings together if you wish. Please indicate on your application if you wish to link with another applicant for meetings should you both be selected. Please note that by applying, you agree to the one producer per application/lanyard rule.
If you are attending the market and are from outside Melbourne, our preferred hotel partner is the Accor Group and bookings can be made by going to accorhotels.com
Tickets can be purchased by going to www.miff.com.au
Tickets can be booked at discounted rates by becoming a MIFF member – you join MIFF by going to: http://miff.com.au/membership